E-commerce isn’t just changing—it’s sprinting ahead, and businesses that keep up with the pace are the ones winning customers.
In 2025, a sleek, intuitive BigCommerce website design won’t just be a nice-to-have for business owners on the platform; it’ll be the ticket to standing out in a crowded digital marketplace.
From bold aesthetics to seamless functionality, design can make or break the customer experience. And breaking the customer experience is a no-no—not if you don’t want to be left behind.
Let’s explore the top BigCommerce website design trends for 2025 and learn what your store needs to captivate and convert.
(Also read this informative guide on collaborating with your website designer here: Effective Collaboration with Your BigCommerce Website Designer.)
1. Experimental Navigation
To keep pace with the changing demands of e-commerce, your BigCommerce website design requires a user experience that’s both intuitive and memorable. Enter experimental navigation.
Experimental navigation reimagines how users explore your site by utilizing tools like 3D product models, dynamic menus, and interactive journeys. For example, a customer shopping for furniture might view a virtual room and seamlessly swap items to visualize their perfect setup. These features turn browsing into an engaging experience.
Benefits: With this unique type of interaction, you encourage deeper engagement. Customers stay longer, explore more, and are more likely to convert.
Implementation: Start by analyzing your audience’s behavior to know what features to place in your BigCommerce website design. Incorporate features like interactive product previews or category navigation that adapts to user preferences. Use BigCommerce’s robust API tools to ensure a smooth and functional integration.
2. Fast Content Loading
Speed is the lifeblood of any successful BigCommerce website design. Slow-loading pages frustrate users and drive them away. To deliver a seamless shopping experience, focus on advanced content-loading techniques like lazy loading and asynchronous loading.
Lazy loading is a technique that ensures images and other heavy elements only load when they come into view, speeding up the initial page load. Meanwhile, asynchronous loading allows different parts of a page to load independently, keeping users engaged even if certain elements take longer.
Benefits: Faster load times enhance the user experience, improve SEO rankings, and reduce bounce rates, keeping shoppers on your site longer.
Implementation: To integrate these methods effectively, leverage BigCommerce’s built-in tools and third-party plugins. Test your site’s performance regularly and fine-tune loading strategies to meet the needs of your audience.
3. Scrolling Animations
Website design will increasingly rely on dynamic scrolling animations to captivate users and tell a compelling story. These animations guide visitors through your site for a seamless blend of visuals and narrative.
From parallax effects to subtle motion graphics, scrolling animations create a sense of depth and interactivity that keeps users engaged. Imagine a clothing store where each scroll reveals a new layer of a seasonal collection, drawing the shopper deeper into the experience.
Benefits: Visitors stay on your site longer, explore more products, and are more likely to convert. However, these animations must be balanced to ensure they enhance rather than hinder performance.
Implementation: For effective use, focus on smooth, subtle transitions that don’t disrupt page speed. Use lightweight animation libraries and test thoroughly to avoid lag. With the right implementation, scrolling animations can transform your store into an immersive, memorable destination.
4. Immersive Web Animations
Immersive web animations are redefining how users interact with e-commerce sites, and they’re set to become a key trend in BigCommerce website design for 2025. These animations create dynamic experiences that draw users into your brand’s story.
For example, subtle hover effects, animated transitions between product views, or engaging loading animations can make your store feel more interactive and alive. These elements not only capture attention but also create a cohesive narrative, making every click part of a seamless journey.
Benefits: The benefits include stronger brand storytelling, deeper user engagement, and a more polished, professional online presence. However, it’s crucial to balance aesthetics with functionality. Overloading your site with heavy animations can slow performance and frustrate users.
Implementation: To implement immersive animations effectively, use lightweight formats like CSS animations or optimized JavaScript libraries. Test across devices to ensure smooth performance and prioritize animations that enhance the shopping experience rather than distract from it.
5. Animated Product Reveals
Animated product reveals are a game-changer for capturing customer attention. These dynamic displays bring products to life, allowing users to see them from multiple angles or experience key features interactively.
Imagine a shoe store where hovering over a product shows a 360-degree spin or a furniture shop that animates the transition between different fabric options. These animations go beyond static images, creating a richer, more engaging shopping experience.
Benefits: Animated product reveals spark curiosity, hold user attention longer, and increase the likelihood of a purchase by helping customers visualize their choices.
Implementation: To integrate these features into your BigCommerce store, explore tools like 3D product viewers or GIF-based animations. Keep file sizes optimized to avoid slowing your site and test for compatibility across devices. With thoughtful implementation, animated product reveals can turn casual browsers into confident buyers.
6. Minimalistic Product Design
Minimalistic design will also be a big thing this year. (Yes, along with animations, depending on which style you are leaning toward.) This design principle strips away distractions and allows your BigCommerce website design to highlight what truly matters: your products.
Clean layouts, ample white space, and streamlined navigation create a user-friendly interface that enhances the shopping experience. For example, a minimalist product page might feature high-resolution images, concise descriptions, and clear call-to-action buttons to guide users effortlessly through the buying process.
Benefits: A sleek, minimal design reduces cognitive load, improves site navigation, and ensures customers focus on your products rather than unnecessary elements.
Implementation: To achieve a minimalist BigCommerce website design, start by simplifying your design elements. Limit color palettes, choose clean fonts, and avoid excessive graphics. Use BigCommerce’s customization tools to create uncluttered product pages and ensure mobile responsiveness.
7. AI Chatbot Features That Transform Customer Service
AI chatbots are revolutionizing the way e-commerce stores interact with customers. These virtual assistants provide real-time, personalized support, such as answering questions, guiding users through purchases, and even suggesting products based on browsing history.
A smart BigCommerce website design integrates AI chatbots to enhance customer satisfaction and streamline operations.
Benefits: Chatbots offer 24/7 support, reducing response times and improving the overall shopping experience. They also free up your team to focus on more complex tasks while still delivering a high level of service.
Implementation: To integrate AI chatbots into your BigCommerce store, consider using tools like ChatGPT, Tidio, or Zendesk, which offer seamless compatibility. Ensure the chatbot is programmed to handle common customer inquiries, from order tracking to product recommendations, and use analytics to refine its responses over time.
8. Unconventional Page Filters
Innovative filtering systems are becoming essential in modern BigCommerce website design. These systems offer users an intuitive way to narrow down product searches. Traditional filters—like size, color, or price—are effective, but unconventional filters take searchability to the next level by catering to specific customer needs and preferences.
For example, a skincare store might offer filters like “skin type” or “time of use,” while a furniture shop could include “room size” or “style preference.” These unique options make it easier for shoppers to find exactly what they’re looking for, improving the overall shopping experience.
Benefits: Unconventional filters reduce the time and effort customers spend searching, enhance user satisfaction, and increase conversion rates by presenting relevant products faster.
Implementation: To implement these systems in your BigCommerce store, use tools like BigCommerce’s advanced product filtering features. Ensure filters are logically grouped, visually appealing, and responsive across devices.
9. Multidirectional Layouts
Breaking free from conventional vertical scrolling, multidirectional layouts introduce dynamic and interactive page structures. These layouts allow content to flow horizontally, diagonally, or in a grid-like fashion.
Imagine a fashion site where users swipe horizontally to browse collections or a tech store with interactive product grids that reveal details as customers navigate. These layouts also encourage deeper interaction by presenting content in unexpected, exciting ways.
Benefits: The benefits include enhanced user engagement, a stronger impression of innovation, and longer browsing sessions as customers explore your store’s unique structure.
Implementation: To implement multidirectional layouts effectively, ensure intuitive navigation and clear visual cues. Use BigCommerce’s page builder tools or external design plugins to experiment with horizontal scrolls or interactive grids. Keep performance in mind—test thoroughly to avoid any lag or confusion.
10. Storytelling
Product pages must do more than list features—they need to tell a story. Storytelling transforms your BigCommerce website design into an emotional experience, connecting customers to your products in a meaningful way.
Here’s an example: a boutique selling handmade candles can highlight the artisan’s journey, the inspiration behind the scents, or how each candle contributes to sustainable living. These narratives give products a personality, helping shoppers envision how the item fits into their lives.
Benefits: Storytelling builds trust, fosters emotional connections, and encourages users to spend more time on your site, ultimately driving conversions.
Implementation: To craft compelling product stories, focus on your target audience’s desires and pain points. Use vivid language, high-quality visuals, and customer testimonials to bring the story to life. Leverage BigCommerce’s page builder to create immersive layouts that highlight your products’ unique value.
(Bring in more sales with this delivery option on your site that your customers would love: Setting Up BOPIS on your BigCommerce Store.)
See Real Results with Our Epic Designs
Epic is a full-service digital marketing agency that is known for building online experiences that connect, engage, and convert. If you’re starting fresh or need a custom BigCommerce template, we’re here to help your business stay ahead in 2025 and beyond.
Let’s make your store the one customers can’t stop talking about. Reach out today and see the difference Epic can make.
