With a saturated market and cutthroat competition, it has been found that around 90% of new startups fail. That’s a daunting statistic.
You might think having a great product is enough to sustain a business, but the truth is, website design plays a critical role too. Poor user experience, often stemming from lackluster website design, is a key factor in this high failure rate.
Effective website design is pivotal in establishing a strong online presence for businesses. Striking visuals grab attention, while the quality of content and overall website UX keeps visitors engaged for longer.
In this blog post, we’ve listed down actionable tips for customizing your BigCommerce website to extend visitor engagement and transform that interest into actual sales.
Maximizing Your BigCommerce Site’s Impact
Vibrant color schemes
The right colors can transform your site from standard to standout. BigCommerce themes offer a range of default options, but for a truly unique touch, consider bold and bright visuals or a distinct color scheme that echoes your brand’s spirit.
Streamlined navigation
Don’t let complex menus drive your customers away. On your BigCommerce site, opt for simplified navigation with easily accessible links right from the homepage. Incorporate dropdown menus and clear labels, and use breadcrumbs for easy tracking.
Always remember that iintuitive navigation is key to keeping visitors engaged and driving up conversions.
Compelling content
It’s the engaging content that keeps visitors on your site. Tailor your content to your audience, ensuring it complements your design and highlights your offerings’ unique aspects. BigCommerce’s content editors and plugins are great tools to align your site’s design with your content strategy.
Innovative product pages
The design of your product pages can make or break a sale. Focus on high-quality images, descriptive and compelling titles, and detailed descriptions. Utilize BigCommerce’s templates and plugins for customizing these pages to reflect your brand’s essence and ensure fast loading times to minimize bounce rates.
Optimized for mobile
In a smartphone-centric world, a mobile-friendly website is a necessity. BigCommerce’s mobile-optimized themes are a solid foundation, but personalizing for mobile requires a sleek user interface, quick load times, and optimized imagery. Consider collaborating with specialists like Epic for a responsive design that caters to mobile users.
Go Beyond the Basics with Epic
When a distinctive website can make all the difference, why settle for the ordinary? As a full-service digital marketing agency, we at Epic will make your website presence known by creating an engaging, dynamic, and user-friendly experience that not only reflects your brand’s identity but also drives your business goals.
From innovative design to strategic content and everything in between, Epic is your partner in navigating the complexities of digital marketing. We take your vision and transform it into a digital reality that resonates with your audience and sets you apart in the competitive online marketplace.
Don’t let your website be just another URL lost in the vastness of the internet. Contact us now and we’ll create a website for you that’s as epic as your business.
