Plenty have said this before but we’ll repeat it again. How you present your store online makes a difference in how successful it will be. Unless you are a highly successful brand with products that are one-of-a-kind, it will be hard to get new customers to come if your BigCommerce design isn’t up to par.
A polished, appealing website design is your first step towards standing out in an increasingly competitive online market, so you must do all you can to beckon potential customers to come in and browse.
How to Draw Customers In with Your BigCommerce Design
First impressions count, and in e-commerce, your website’s design is that first impression. A sleek, user-friendly BigCommerce design catches the eye and is the beginning of what should be an enjoyable shopping experience.
It tells your customers, “We care about details,” setting the tone for what they can expect from your products and service.
But design can be divided into two parts: function and visuals. Both must work together to provide a site that customers will want to browse again and again.
Functional design
Let’s focus on functional design first. Here are the two most significant ways you can make your store more accessible to your market.
1. Focus on your customer’s shopping experience.
Any effective BigCommerce design must create a seamless user experience (UX). What this translates to is that your store should not only look good but also be easy to navigate.
Customers should find what they’re looking for effortlessly, with intuitive menus, clear categories, and a straightforward checkout process. You want them to be able to look for what they need quickly and be able to cart those items and purchase them quickly too.
If they can’t make it from the search bar to the product and to the cart easily, you will be looking at a lost customer instead of a sure sale.
2. Make your site adaptable to any device.
With more than half of web traffic coming from mobile devices, your BigCommerce design must be mobile-friendly. A responsive design ensures that your store looks and functions perfectly on any device, whether it’s a smartphone, tablet, or desktop.
If your site looks good on a laptop or desktop but looks clunky on other devices, your conversion rates will go down steeply. A majority of adults, approximately 76%, have made online purchases using their mobile phones, so that’s a big segment you’re losing out on.
Visual design
Now let’s move on to the visuals. Crafting an inviting and memorable visual design for your BigCommerce store is a strategic form of communication with your buyers, so don’t ignore it either.
1. Research and understand color psychology.
Yes, it’s a thing. Selecting the right color palette for your BigCommerce store can impact buying decisions, brand perception, and customer retention.
For example, blue can evoke trust and calmness, while red might stimulate feelings of excitement or urgency. Vibrant colors may work better if your audience is the young and hip generation, while understated colors may be better with an older crowd.
Choose colors that best reflect your brand’s message, your target market, and the emotions you want to evoke in your customers.
2. Choose your typography carefully.
Typography plays a crucial role in creating a cohesive brand identity. It also ensures your site’s text is accessible and easy to read.
The fonts you select should be legible across different devices and screen sizes. Consider the readability of your fonts not just on desktops but on mobile devices as well, as a significant portion of users will visit your store on their phones.
3. Create a visual hierarchy.
A well-defined visual hierarchy guides customers through your store, drawing their attention to key elements such as best-selling products, special offers, and calls to action.
Use size, color, and layout strategically to prioritize content and make the shopping experience intuitive. For instance, larger fonts and contrasting colors can highlight new arrivals or discounts, making them stand out on the page.
4. Incorporate multimedia content
Showcase products through videos or share customer testimonials. Multimedia elements not only increase engagement but also offer customers a more comprehensive view of your products, helping them make informed purchasing decisions.
BigCommerce Design Best Practices
Aside from making sure your site is beautiful and your customer’s shopping journey is effortless, there are other things to help ensure your store’s design can rake in sales. Implementing these design principles below can drastically improve your e-commerce site’s appeal and user-friendliness:
- Keep your brand consistent: Make certain your branding is consistent throughout your site. Use the same color schemes, fonts, and styles to reinforce your brand identity.
- Use high-quality images: Product images are incredibly influential in helping a customer decide to buy. Use high-resolution photos to showcase your products in the best light.
- Keep it simple: A cluttered website can overwhelm your visitors. Keep your design simple, clean, and focused on your products.
Partner with the Pros
Designing a successful BigCommerce store doesn’t have to be a solo journey. Collaborating with design experts can bring a new level of professionalism and polish to your store. A skilled design team can help you navigate the complexities of e-commerce design, from UX to conversion optimization.
At Epic, we specialize in BigCommerce design that dazzles and delivers. From initial concept to final launch, we’re here to turn your vision into reality.
Reach out to us to enhance your BigCommerce store’s aesthetics and set your brand apart.
