A beautiful and functional online store takes much more than simply choosing a template and adding products. To stand out among a sea of competitors, every component of your BigCommerce website, from the color scheme to the checkout experience, needs to be optimized for user experience, brand identity, and conversion. 

A professional BigCommerce website designer can make this happen by giving your business the look, feel, and functionality it needs to succeed.

Today, we are going to look into the benefits of hiring a professional BigCommerce website designer and why it’s one of the smartest investments for your online store’s future.

1. Custom Designs and High-Quality Themes to Match Your Brand

Your website is an extension of your brand and your business’s identity. While premade BigCommerce themes offer high-quality design with quick setup, a professional BigCommerce website designer can take it further by customizing it to suit your unique brand needs and vision. 

A skilled designer will make sure your website captures your brand’s personality—premade theme or made from scratch—so it’s memorable and engaging for your customers.

Example: Let us say that your business specializes in sustainable products like shampoo bars. With a premade theme, a designer can incorporate custom brand colors, fonts, and relevant imagery to get that eco-conscious feel across. With a fully custom design, they can integrate more complex elements. 

Both options, when guided by a BigCommerce website designer, keep the brand experience consistent and professional.

2. Optimized User Experience (UX)

We’ve all had those frustrating experiences on clunky websites—pages take forever to load, product details are impossible to find, and the “Buy Now” button is buried somewhere. A BigCommerce website designer creates a seamless experience for your customers so that every click and scroll leads to what they’re looking for.

Professional designers understand UX best practices—things like keeping menus intuitive, structuring pages clearly, and optimizing loading times. All of these are crucial in online retail, where slow pages or confusing navigation can cost you potential sales.

Example: Here’s an example for this: You sell pet supplies. A skilled designer might make it super easy for customers to filter by pet type, product type, or price. This reduces the time shoppers spend searching and makes it more likely they’ll find what they’re looking for (and hit that “Add to Cart” button).

3. Mobile-First, Responsive Design

With the majority of shopping now happening on mobile, having a website that looks and works well on all devices is a must. A professional BigCommerce website designer will create a fully responsive design that adjusts beautifully for phones, tablets, and desktops alike. 

Why is this important? You want customers to have the same experience whether they’re shopping from a computer, tablet, or smartphone. 

Even if you’re not personally on mobile all the time, your customers likely are. A designer makes sure that menus are easy to tap, images look great on smaller screens, and text remains readable without endless scrolling and zooming.

4. SEO That’s Built Into the Design

A great-looking site is useless if customers can’t find it. SEO (Search Engine Optimization) involves a mix of content, keywords, and a technically sound website. Here’s where a BigCommerce website designer becomes critical—they know how to make your site search-engine-friendly without sacrificing design.

SEO-savvy designers understand how to structure your site’s code, optimize image sizes, and create effective meta descriptions, all of which help search engines rank your site higher. This means that your customers can more easily find you on Google and other search engines.

Example: If you’re selling bouquets, a designer can structure your product pages in a way that highlights your keywords, uses clean code, and improves your chances of ranking well for terms like “dozen red roses” or “anniversary flowers”

5. Advanced Functionality for Your Unique Needs

Out-of-the-box BigCommerce templates come with plenty of features, but a pro designer can add those next-level functionalities that enhance the shopping experience. 

Need a custom checkout process, integration with your CRM, or a unique product customization tool? A professional designer can build it in. This level of customization gives you a competitive advantage by offering features that generic templates can’t handle.

Example: Let’s say you sell personalized gifts. A BigCommerce website designer can implement a feature that allows customers to preview their personalization (like seeing their name on a product) before buying. That’s a wow factor you just won’t get from a standard template.

6. Ongoing Support and Updates

Your online store isn’t a “set it and forget it” project. As your business grows, your website needs will change. A BigCommerce website designer often offers ongoing support to make adjustments, like say, adding a new product category, updating your site’s design to match a rebrand, or optimizing for the latest SEO trends.

This ongoing support can save you hours of troubleshooting or wrestling with code. Plus, when a new eCommerce trend or BigCommerce update comes out, a professional designer can make sure your site stays current, optimized, and ready to perform.

When It Makes Sense to Hire a BigCommerce Website Designer

For many small businesses, hiring a professional BigCommerce website designer might feel like a big investment upfront. But the payoff can be huge, especially if you’re serious about growing your business and providing an outstanding customer experience. 

Your website is your virtual storefront—do you want it to be inviting, easy to navigate, and memorable, or just another face in the crowd?

Investing in a skilled BigCommerce website designer means you’re building a powerful, unique, and effective digital storefront tailored to your goals.

Let’s Create the Perfect BigCommerce Website for You

If you’re looking for a premium theme customized to fit your brand or a completely custom design built from scratch, Epic has you covered. Our team of professional BigCommerce website designers will bring your vision to life, optimizing every aspect for performance, user experience, and conversion.

Take the next step in building a BigCommerce site that truly represents your business. Contact us today to get started!