A shopper finds your store while scrolling on their phone. Later, they revisit on a tablet, then finally complete their purchase on a laptop. If your BigCommerce store isn’t designed to adapt seamlessly across all these devices, that sale might never happen.
Responsive design—design that makes it possible for websites to adust perfectly to any screen—keeps your store looking sharp and easy to navigate. No awkward zooming, no cut-off images, no frustration. Just a smooth shopping experience that keeps visitors engaged and ready to buy.
But why does responsive design matter so much for BigCommerce stores? And what happens when your site isn’t optimized for all devices? Let’s talk about it.
Keep Customers Engaged from Start to Finish
A beautiful website is not worth much if your customers can’t complete a purchase without frustration. A responsive BigCommerce store means every element of your site is designed for a sale. It involves:
Effortless navigation on any device
When shoppers land at your store, they should instantly know where to go. Menus, buttons, and layouts should be marked clearly to avoid confusion. Navigation elements like menus, filters, and search bars should also adjust smoothly to different screen sizes.
Make your site well-structured and mobile-friendly for your customers to easily explore products, find details, and move toward checkout without frustration because the longer they stay, the more likely they are to buy.
A checkout process that doesn’t make them think
Nothing kills a sale faster than a clunky, complicated checkout. On mobile, small buttons, excessive form fields, and hard-to-read text can turn a willing buyer into another abandoned cart statistic.
Keep your form fields large enough to tap, the text easy to read, and payment steps simple. Features like autofill, mobile-friendly payment options (like Apple Pay and Google Pay), and a clear progress indicator make checkout effortless—removing friction and boosting conversions.
Rank Higher with Responsive Design
Your BigCommerce store is not only competing for customers—it’s also competing for visibility. If your site isn’t mobile-friendly, search engines will push it lower down in rankings because responsive design directly impacts SEO.
Google Ranks Mobile-Friendly Sites Higher
Google uses a mobile-first indexing algorithm, which prioritizes mobile-friendly websites. This means when Google crawls and ranks your store, it looks at how well your site performs on mobile before considering the desktop version.
If your store isn’t responsive, it won’t just provide a poor user experience—it will lose ranking power.
A responsive BigCommerce site should tick the following boxes:
- Faster load times on mobile, which is a key ranking factor
- Properly formatted content that’s easy to read and interact with
- Lower bounce rates, signaling to Google that users find your site valuable
If your store isn’t optimized for mobile, you’re giving your competitors an easy win in search rankings.
A Unified URL structure matters
Some businesses try to maintain separate desktop and mobile versions of their site, but this creates unnecessary complexity. A responsive BigCommerce store uses a single URL for all devices, and that comes with major SEO benefits:
- Stronger domain authority – Instead of splitting SEO value between multiple URLs, a single responsive site consolidates rankings and link equity.
- Easier to manage – No need to update two different versions of your site; all improvements benefit desktop and mobile users alike.
- No duplicate content issues – Having separate mobile and desktop URLs can confuse search engines and lead to ranking penalties.
Also read: Interview with BigCommerce Designers: Insights and Tips
Convert More Visitors into Customers
A store that looks good but doesn’t function well across all devices loses sales. Responsive design removes those barriers that keep customers from completing a purchase.
Accessibility means more sales
Your customers use different devices, screen sizes, and even assistive technologies. If your store isn’t responsive, some of them won’t be able to shop at all.
A well-optimized BigCommerce store makes sure:
- Everyone can access your products – No cut-off images, broken layouts, or frustrating pop-ups.
- Touch-friendly design improves engagement – Buttons, menus, and forms are easy to use, whether clicked with a mouse or tapped on a touchscreen.
- Customers don’t abandon carts due to usability issues – If navigating your store is effortless, buyers stay longer and are more likely to complete a purchase.
A store that looks professional builds trust
If your website looks unpolished or inconsistent across devices, customers notice—and they hesitate to buy. A seamless, responsive design signals professionalism and reliability, which directly impacts sales.
- A consistent experience on all devices – Customers feel confident purchasing when your site looks and functions the same everywhere.
- Fewer distractions, more trust – A clean, well-structured design keeps shoppers focused on the purchase, not on fixing display issues.
- Brand credibility matters – A poorly optimized store can make your business seem outdated or untrustworthy. A responsive site builds confidence.
When customers trust your store, they buy from you—and they come back.
The Right Team for a Fully Responsive BigCommerce Store
You can have the best products and the most competitive pricing, but if your store isn’t built to perform on every device, you’re losing customers before they even have a chance to buy. Responsive design is making your site work flawlessly for every visitor. And getting it right takes expertise.
Why you should leave It to the experts
BigCommerce does provide responsive themes and tools for customization, but achieving a site that is fully optimized, fast, and built to convert takes more than just picking a template. You need a site that is strategically designed for engagement, trust, and sales.
We’re Epic, and eCommerce is our specialty. We develop custom BigCommerce themes and apps that enhance performance, improve user experience, and drive conversions. We build solutions tailored to your business so your store looks and functions great.
What we bring to the table
- Custom BigCommerce theme development – We create high-performance, mobile-optimized themes that go beyond standard templates.
- Expert UI/UX design – Every element of your store is designed for seamless navigation and conversions.
- App development for enhanced functionality – Need a custom feature? We build BigCommerce apps that elevate your store’s performance.
- Ongoing optimization and support – A website isn’t a one-time project. We help you stay ahead with continuous updates and improvements.
Let’s build something that works
Your time is best spent running your business—not tweaking your website to make sure it works on every screen. Let us handle the technical side so you can focus on growing your brand.
If you’re ready for a BigCommerce store that’s fully responsive, high-converting, and built for the future, we’re here to make it happen. Contact us for a FREE consultation.
