If you’re serious about growing your eCommerce business, BigCommerce is a top choice for building a powerful online store. Known for its scalability and built-in features, it’s an ideal platform for businesses that want flexibility without limits.
But here’s the thing: as amazing as BigCommerce is, it’s the expertise of a BigCommerce website designer that truly makes the difference in how well your store performs.
The right designer knows how to take advantage of all of BigCommerce’s features to create a smooth, high-converting experience for your customers and a skilled one can transform your store from good to incredible.
In this blog, we’ll look into how the right BigCommerce website designer can turn your online store into aneCommerce powerhouse by improving the user experience, optimizing performance, and driving more conversions.
Customizing the Store to Fit Your Brand
A skilled BigCommerce website designer will create a digital extension of your brand. Your website should instantly communicate your business’s identity, and a skilled designer ensures that every detail, from the color palette to the layout, reflects your brand’s unique personality.
The right designer tailors the look and feel of your store to match your brand vision, no matter if your style is sleek and minimal or bold and vibrant.
Customization goes beyond aesthetics. A great designer will also make sure your site provides a cohesive user experience that lines up with your business goals. Every element—from product pages to the checkout process—needs to be designed with your target audience in mind.
Optimizing User Experience for Conversions
A great BigCommerce website designer knows that a beautiful site isn’t enough—it needs to be optimized for user experience to drive conversions. From the moment a visitor lands on your site, their journey should feel intuitive and seamless.
Clear navigation
One distinct way designers achieve this is by streamlining navigation so that customers can easily find what they’re looking for. For example, they will design the structure to include clear menus or well-placed search bars. The easier it is to move through your site, the more likely visitors are to stay engaged and make a purchase.
Mobile responsiveness
Mobile responsiveness is another non-negotiable element. With more people shopping on their phones than ever before, your site needs to look and perform perfectly across all devices.
A skilled designer will make sure the mobile version of your store is just as user-friendly as the desktop one by adjusting layouts, buttons, and images so they function smoothly on smaller screens.
Reducing page load times is also critical—slow pages drive users away and cost you sales. A designer can optimize images and code for fast load times, keeping customers on your site longer.
Easy checkout options
Finally, the checkout process is where conversions really happen. An experienced BigCommerce website designer focuses on creating easy, straightforward checkout flows, removing any unnecessary steps that could frustrate users.
Strategically placing call-to-action buttons in key spots, like product pages and checkout will guide customers toward completing their purchase effortlessly, boosting your conversion rates.
Utilizing BigCommerce’s Built-In Features
BigCommerce comes loaded with a range of built-in features, from SEO optimization to product filtering and customer management tools. A skilled BigCommerce website designer knows how to make the most of these features to maximize your store’s potential.
SEO
For example, SEO tools allow your store to rank higher in search results, which is important for driving organic traffic. A designer can set up and optimize your meta descriptions, URLs, and product pages so that search engines can easily find and rank your store.
Product filtering
Another feature is product filtering, which improves the user experience by helping customers quickly find what they’re looking for. A designer will set this tool up correctly and make sure it is intuitive for faster and more enjoyable shopping.
The designer will also make sure customer management tools—like order tracking, loyalty programs, and account management—are easy for customers to use and helpful for store managers.
The real magic comes when all of these features work together seamlessly. An expert designer ensures that your SEO, product organization, and customer management systems are integrated in a way that creates a smooth experience, not just for customers but also for your team managing the store.
Implementing Third-Party Integrations to Enhance Functionality
Many eCommerce businesses rely on third-party tools for essential functions like payments, shipping, CRM, and marketing automation. A talented BigCommerce website designer understands how important these tools are for running a smooth operation and, more importantly, how to integrate them seamlessly into your store through APIs.
Working with a designer who has strong experience with API integrations keeps your store running like a well-oiled machine. Integrations help streamline daily operations, which means fewer manual tasks, faster processing, and improved efficiency for your team.
On the customer side, these integrations lead to better experiences, from hassle-free payments to real-time order updates. The result? Increased customer satisfaction and loyalty. A skilled designer will ensure these tools work together smoothly to enhance your store’s overall functionality while making your business more efficient.
Ensuring SEO Best Practices
SEO is critical for driving organic traffic to your store, and a BigCommerce website designer with SEO knowledge can make sure your site ranks higher on search engines. A good designer will optimize essential elements like URLs so they’re clean and keyword-rich and will fine-tune meta descriptions to improve how search engines understand and display your content.
Site speed is another SEO factor. Slow loading times can harm both user experience and rankings, so a designer skilled in SEO will compress images, streamline code, and optimize performance to keep your site running smoothly.
Additionally, they will structure your content in a way that supports SEO by using proper heading tags, internal linking, and mobile optimization to make sure search engines can easily crawl your site.
These improvements are crucial for increasing your store’s visibility in search results and attracting more visitors. And with an optimized site that drives more organic traffic, you’ll not only boost your audience but also increase the likelihood of converting visitors into customers.
Continuous Performance and Conversion Optimization
A designer doesn’t stop working once the site goes live—they continue to monitor and fine-tune its performance. A designer can spot bottlenecks that might be slowing down your site or affecting the user experience through tracking key metrics and data-driven insights.
In addition to fixing immediate issues, an expert designer leverages analytics to continuously refine the design and features over time. They also review user behavior to make adjustments that keep your store coordinated with changing customer needs and trends.
For instance, they might tweak the placement of call-to-action buttons based on heatmap data, or they could simplify the checkout process if they notice a high drop-off rate.
This ongoing process of optimization keeps your site effective, relevant, and conversion-focused as your business grows.
Conclusion
A skilled BigCommerce website designer can truly transform your online store by enhancing its design, functionality, and overall performance. The right designer ensures that every element of your site works seamlessly together.
Investing in the right BigCommerce designer unlocks the full potential of your eCommerce store, ensuring long-term success and driving lasting growth. If you’re looking to take your online store to the next level, partnering with a talented designer is one of the smartest decisions you can make.
Let Epic Build the BigCommerce Store You Deserve
Epic knows your BigCommerce store is the heart of your business. Our team of expert designers has the experience and insight to create a store that fits your brand, streamlines your operations, and drives real growth.
If you want a store that stands out, performs seamlessly, and scales with your business, let’s talk!
Contact Epic today to see how we can bring your BigCommerce vision to life.
