If you’re running a BigCommerce store, you understand the importance of standing out in a crowded online marketplace. The key to getting ahead? Fine-tuning your site’s SEO to ensure it ranks higher on search engine results pages.
A BigCommerce SEO checklist is your roadmap to making sure your store not only gets found but also attracts more visitors and converts them into loyal customers.
Let’s start.
1. Optimize Your Title Tags and Meta Descriptions
Each page on your website offers a chance to catch a potential customer’s eye through search results.
Start with your title tags and meta descriptions. These elements need to be both informative and catchy, containing main keywords that reflect the page’s content.
To remember: Keep title tags under 60 characters and meta descriptions around 155 to ensure they display properly in search results.
2. Utilize High-Quality, Keyword-Rich Content
Content is the main currency in the world of SEO. Your site should provide valuable information that incorporates keywords naturally.
Blog posts, product descriptions, and informational pages about your business are all opportunities to rank for relevant search terms.
To remember: Avoid overstuffing keywords. Aim for a natural flow that serves your customer’s needs first.
3. Simplify Your Site Structure
A straightforward site structure not only helps visitors navigate your store but also enables search engines to crawl your site more efficiently.
Organize your products into clear categories and subcategories.
To remember: A simple, logical navigation menu is a win-win for user experience and SEO.
4. Implement a Responsive Design
With more people than ever accessing the internet via mobile devices, having a responsive website design is non-negotiable. This means your site automatically adjusts to look great on any screen size.
To remember: Google favors mobile-friendly websites, so this step is crucial for your rankings.
5. Speed Up Your Site
One of the most important on our Bigcommerce SEO checklist is page speed. Page load speed is a ranking factor for search engines.
Customers expect fast loading times. A delay of about four seconds is enough for many visitors to bounce off a site. If your site is slow, your visitors won’t even get to see the graphics and content that you worked so hard to create.
To remember: Compress images, leverage browser caching, and minimize the use of heavy scripts to keep your site speedy.
6. Secure Your Site with HTTPS
Security is a top priority for both users and search engines. Migrating your site to HTTPS encrypts data, making your site safer for transactions.
To remember: It’s a trust signal to your customers and a ranking boost in the eyes of search engines.
7. Use High-Quality Images with Alt Text
Images enhance the shopping experience, but they can also support your SEO efforts. Use high-quality photos and include descriptive alt text with relevant keywords.
To remember: Alt text improves accessibility and helps search engines understand the content of your images.
8. Leverage Internal Linking
Internal linking guides visitors through your site, increasing the chance of conversion. It also helps search engines discover new pages.
Link to related products or content on your site where it feels natural and helpful.
To remember: Internal linking helps your other pages get discovered by readers.
9. Collect and Display Customer Reviews
Reviews not only build trust with potential customers but also provide fresh, keyword-rich content for your site.
Encourage satisfied customers to leave reviews and make them visible on product pages.
To remember: Reviews help other people decide whether they will buy your products or services.
10. Regularly Audit Your SEO Performance
Lastly, what you can’t measure, you can’t improve. Regularly check your SEO performance using tools like Google Analytics and Search Console. Look for areas of improvement and stay updated on SEO best practices to keep your site ranking well.
To remember: Continuous audit of your website will ensure that everything on it is working as it should.
A BigCommerce SEO Checklist Will Cover All Essentials
Following this BigCommerce SEO checklist will help you cover the essentials for achieving higher rankings in search engine results.
SEO is not a one-time task but a continuous process of improvement and adaptation to changing algorithms and market trends. When you focus on these foundational aspects, you’re setting your BigCommerce store up for increased visibility, traffic, and, ultimately, sales.
Keep in mind, that SEO takes time and patience. It’s about laying down the groundwork for long-term success. So, start ticking off this checklist and watch your BigCommerce store climb the ranks.
Rank Higher with Epic
While this checklist provides a solid foundation, the real magic happens when every aspect of your digital marketing strategy works in harmony.
But here’s the real question: Do you have the time to juggle all these tasks while managing the day-to-day operations of your business? The answer is likely no. And that’s perfectly okay.
Running a successful online store requires focus, and sometimes, focusing on what you do best means letting the experts handle the rest.
Well, we are the experts. Epic is a full-service digital marketing agency that goes beyond the basics to ensure your BigCommerce store not only ranks higher but also delivers an unmatched online shopping experience.
Our team covers all the bases, from designing visually stunning websites and BigCommerce apps to creating themes customized to your brand identity.
Let Epic take the wheel on your digital marketing efforts. We’ll make your BigCommerce store not just visible but unforgettable. Contact us today!
