When it comes to selling using an online platform, standing out can be a challenge. There are an estimated 12 million eCommerce websites all over the world, and that’s only the low end of the estimate, which puts the highest number at 24 million. And more are created every single day.
Don’t worry, there’s still room for growth, but getting noticed is a bit of a challenge. This is where BigCommerce SEO services come into play. They’re like a supercharger for your BigCommerce online store, helping it zoom past the competition. This digital approach is a smart investment move for any ambitious e-commerce business to make.
What are BigCommerce SEO Services?
Search Engine Optimization (SEO) for BigCommerce is all about making your online store more visible in search engine results. It’s a comprehensive strategy that goes beyond searching for keywords that are trending. From optimizing product descriptions to enhancing site speed, it’s a total approach to make your store both search engine and customer-friendly.
The Benefits of Investing in BigCommerce SEO Services
You want your customers to be happy when they browse your site and leave satisfied, but as business owners, the sale is the bottom line. That sale will only happen if potential customers find your store in a sea of competition.
Here’s a list of what BigCommerce SEO services can help your store with:
Increased visibility
By optimizing your BigCommerce site, you’re essentially putting up a big, bright sign on the internet highway, saying, “Hey, look over here! We have what you are looking for!”
Better user experience
SEO isn’t just for search engines. It improves the overall user experience, making it easier for customers to find and enjoy your products. Customers who are happy with your website are more likely to buy as opposed to frustrated browsers who are more likely to abandon their carts.
Long-term success
Unlike paid ads that stop the moment you stop paying, the benefits of SEO build over time, providing a more sustainable long-term strategy.
Key Components of BigCommerce SEO Services
So what exactly happens when you invest in an SEO service? The list is long, but let’s highlight the most common:
Keyword optimization
Remember what we said about SEO going beyond keyword research? That’s true, but SEO also starts there. Integrating the right keywords into your BigCommerce site is crucial because it means you understand what your potential customers are searching for so you tailor your content to meet those needs.
Site performance enhancement
Search engines love speedy sites and users hate slow-loading ones. Enhancing your site’s loading speed can significantly improve your rankings because search engines track the time users click from SERPS (search engine results pages) to your page and back again. If they click back to the result page from your site right away, it means they’re pretty dissatisfied with what they found.
Quality content creation
Engaging, valuable content is king in the SEO world. It attracts and retains customers, providing them with useful information while boosting your search rankings. Quality content means information that people actually want to read and learn from.
Building quality links
Establishing high-quality backlinks from reputable sites can greatly enhance your site’s authority in the eyes of search engines. It’s telling your target market that they can trust you with their hard-earned money.
Let’s Craft a Winning BigCommerce SEO Strategy
Developing an effective SEO strategy for your BigCommerce store isn’t a one-size-fits-all solution. It involves a deep dive into your specific market, understanding your audience, and tailoring a strategy that aligns with your business goals.
Fortunately, at Epic, we’re experts at this.
We set the foundation for sustained growth, increased sales, and an enhanced online presence. With our help and the right strategy, your BigCommerce store can thrive in the competitive digital marketplace.
Remember, SEO is a marathon, not a sprint. It takes time, effort, and expertise, but the payoff is well worth it. Your e-commerce journey is unique, and with tailored BigCommerce SEO services, you’re setting the stage for success.
Contact us today, and secure your e-commerce future!
Frequently Asked Questions
Does BigCommerce have SEO?
bsolutely, BigCommerce offers built-in SEO tools. But while these features provide a great starting point, to truly stand out in the crowded digital marketplace, investing in professional SEO services can take your e-commerce site to the next level.
What are the problems with BigCommerce SEO?
BigCommerce SEO can sometimes face challenges, such as limited customization in certain templates or complex navigation structures affecting site crawlability. These are areas where professional SEO services can step in, providing tailored solutions to enhance your site’s SEO performance.
Is SEO worth it for ecommerce?
Definitely. SEO is a critical component for e-commerce success. It drives organic traffic, builds brand visibility, and enhances user experience.
How do I find SEO services?
Finding SEO services can be as simple as a Google search, but it’s important to look for digital marketing agencies with proven expertise in e-commerce and a track record of successful SEO strategies. Check for client testimonials, case studies, and the specific services they offer to ensure they align with your e-commerce needs.
