You might think that selling products is what matters most in an eCommerce-driven world. You would be wrong. A successful online store sells an experience. Because that’s what shopping really is. The average buyer is looking not only for a high-quality product but also for a memorable, user-friendly, and engaging shopping journey that exceeds their expectations.
One platform that stands out in this regard is BigCommerce, a popular choice for businesses. And the secret to creating an impactful presence? BigCommerce website design.
The BigCommerce platform offers a vast array of customizable templates and tools that when properly utilized can effectively transform your online store into an interactive shopping experience that leaves a lasting impression on your customers.
Understanding BigCommerce Website Design
BigCommerce provides a solid platform for businesses to showcase their products in an attractive, user-friendly manner. It offers a range of customizable templates and tools to help create a unique and engaging website. However, like any tool, its effectiveness relies on how well you use it.
The do’s of BigCommerce website design
Prioritize user experience
The user experience is at the heart of any successful eCommerce site. A well-designed site should be intuitive, easy to navigate, and provide clear, concise information about your products. An easy-to-use search function, clearly marked categories, and a straightforward checkout process all contribute to a positive user experience.
Utilize high-quality images and descriptions
Your product images and descriptions are the window to your offerings. High-quality images and well-written descriptions can significantly increase customer engagement and reduce cart abandonment rates.
Optimize for mobile
With the majority of online shopping now happening on mobile devices, ensuring your BigCommerce site is mobile-friendly is crucial. This includes responsive design, easy navigation, and quick load times.
The don’ts of BigCommerce website design
Overload your site
While it’s important to provide comprehensive information about your products and brand, avoid cluttering your site. Too much information can overwhelm customers and make your site difficult to navigate.
Ignore SEO
SEO is vital for driving traffic to your site. Neglecting SEO can result in a lower search ranking, making it harder for potential customers to find you.
Neglect testing and analysis
Regular testing and analysis can help identify areas for improvement. Ignoring these insights means missing out on opportunities to improve your site and increase conversions.
Translating Best Practices Into Real Results
Putting into practice the dos and don’ts of BigCommerce website design can make the difference between a generic online store and one that truly stands out. However, it’s essential to remember that implementing these best practices is not a one-time task, but an ongoing process.
Regularly reviewing and updating your website design to keep up with consumer trends and technological advancements is key to maintaining an engaging and efficient online store.
Make the Most of BigCommerce with Professional Design Services
BigCommerce website design can be a complex task, especially for businesses without a dedicated design team. However, you don’t have to tackle this alone. Professional design services can help you make the most of BigCommerce’s capabilities, ensuring your website is optimized for success.
Epic’s team of skilled designers have extensive experience with BigCommerce and can help create a unique, engaging site tailored to your business needs. For a website that not only looks great but also converts, consider investing in professional design services.
Ready to take your BigCommerce website design to the next level? Contact Epic today to learn more about our design services and how we can help your business thrive online.
