Have you ever launched a beautiful online store, only to find it crickets where you expected cheers? You’ve meticulously curated products, designed a user-friendly interface, and streamlined the checkout process, yet customers seem elusive.
The answer might lie in your BigCommerce digital marketing strategy, or specifically, the lack thereof. You see, a digital marketing plan is a significant factor to unlocking your store’s potential in the crowded online marketplace. With it, you can amplify your brand’s voice and reach the right audience with your amazing products.
The good news is, BigCommerce is your partner in digital marketing success. This platform goes beyond creating stunning storefronts and empowers you with features to spread the word and boost your sales.
In this guide, we’ll delve into some of the most effective BigCommerce digital marketing strategies. We’ll explore tactics to attract new customers, keep them engaged, and ultimately transform them into loyal brand advocates. So, get ready to witness your online business flourish!
Harnessing BigCommerce
BigCommerce understands the importance of digital marketing for your online store’s success. That’s why they’ve built-in features to jumpstart your marketing efforts right from your store’s dashboard. Here are a couple of key functionalities:
Effortless email marketing
Building an email list is crucial for staying connected with your customers. BigCommerce makes collecting email addresses a breeze. Simply add signup forms at strategic points on your website, like product pages or after checkout. With your email list in place, you can create targeted campaigns to:
- Announce exciting new products or promotions.
- Offer exclusive discounts or loyalty rewards.
- Share valuable content and industry insights.
- Re-engage inactive customers and remind them about your amazing products.
Seamless social media integration
Social media is a powerful platform for connecting with potential customers and building brand awareness. BigCommerce seamlessly integrates with popular platforms like Facebook and Instagram. This allows you to:
- Showcase your products in visually captivating ways.
- Run targeted ads to reach a specific audience.
- Engage with your followers through comments and messages.
- Leverage the power of social proof by displaying positive customer reviews.
Content as a Top BigCommerce Digital Marketing Tactic
Valuable content is still king and a huge part of SEO. It’s what attracts potential customers, establishes you as a thought leader, and ultimately drives organic traffic to your store. But creating high-quality content can feel daunting.
Fortunately, BigCommerce shines here again! The platform allows you to create informative content like blog posts, user guides, and even videos directly within your store’s dashboard. This makes it incredibly easy to:
- Share your expertise and insights related to your products and industry.
- Educate potential customers about the benefits of your offerings.
- Position yourself as a trusted resource, building brand loyalty and credibility.
Here’s the best part: informative content gets noticed by search engines! By creating content optimized for relevant keywords, you increase your chances of appearing at the top of search results pages. This means more potential customers discover your amazing store organically, completely free of charge.
Optimizing Your BigCommerce Store for Search Engines (SEO)
Let’s say a potential customer is searching online for exactly what you offer. Wouldn’t it be amazing if your store popped up right at the top of their search results? That’s the power of Search Engine Optimization (SEO).
In layman’s terms, SEO is all about making your online store more discoverable by search engines like Google or Edge. The higher your ranking, the more likely potential customers will find you amidst the vast online sea. This translates to increased traffic, more website visitors, and sales.
The good news is that BigCommerce is SEO-friendly by design. Here are some features that help you optimize your store:
Product description optimization
BigCommerce allows you to write detailed product descriptions rich in relevant keywords. These keywords are the terms potential customers use to search for products like yours. By strategically incorporating them, you improve your chances of ranking higher in search results.
Built-in SEO tools
BigCommerce offers tools to manage meta descriptions and title tags for your products and pages. These text snippets appear in search results and are crucial in enticing users to click through to your store.
Additional Digital Marketing Strategies
While BigCommerce’s built-in features offer a solid foundation, let’s explore some additional marketing strategies to supercharge your online store:
Leveraging email marketing
Email marketing remains a powerful tool for nurturing leads, driving sales, and fostering customer loyalty. Here’s why:
- Highly targeted communication: Unlike traditional advertising, email marketing allows you to send personalized messages directly to your audience’s inboxes.
- Measurable results: You can track email campaign performance metrics like open and click-through rates, allowing you to refine your approach for better results.
- Versatility: Email marketing lets you run various campaigns, including:
- Promotional emails: Announce exciting new products, special offers, and flash sales.
- Reengagement emails: Win back inactive customers with personalized discounts or reminders about their abandoned carts.
- Welcome emails: Introduce new subscribers to your brand, offer a warm welcome, and provide valuable information.
- Segmented emails: Tailor your message to customer segments based on their interests and purchase history.
Popular email marketing tools like Mailchimp seamlessly integrate with BigCommerce, making campaign creation and subscriber management a breeze.
Google Ads & social media advertising
Targeted advertising allows you to reach potential customers who are actively searching for products like yours. Here’s the advantage:
- Laser-focused targeting: Platforms like Google Ads and social media platforms (Facebook, Instagram) allow you to target specific demographics, interests, and online behavior. This ensures your message reaches the most relevant audience.
- Increased brand awareness: Targeted ads put your brand in front of potential customers who might not have discovered you organically.
- Measurable ROI: Track the performance of your ad campaigns and see exactly how much revenue they generate.
By strategically using these platforms, you can attract high-quality leads and convert them into paying customers.
Additional Tips for Success
Here are some bonus tactics to further enhance your BigCommerce digital marketing strategy:
- Referral marketing programs: Incentivize existing customers to recommend your store to friends and family. This leverages the power of word-of-mouth marketing and can significantly expand your reach.
- Loyalty programs: Reward repeat customers with exclusive discounts, points systems, and early access to new products. This fosters customer loyalty and encourages them to return for more.
- Embrace user-generated content: Showcase positive customer reviews, social media posts featuring your products, and unboxing videos. User-generated content builds trust, authenticity, and social proof, encouraging others to buy from you.
Are Your BigCommerce Digital Marketing Efforts Turning Up Crickets?
Silence them with Epic. We’re a full-suite digital marketing agency specializing in BigCommerce, ad we’ll silence those crickets for you with a data-driven strategy that targets the right audience, showcases your products in captivating ways, and turns website visitors into loyal customers.
Contact us and get a FREE consultation today. See how we can turn your BigCommerce store into a sales success story!
