When it comes to online sales, your website needs to do a lot more than look nice. A well-designed BigCommerce site should attract, engage, and convert visitors into paying customers. But that relies on getting the design just right, and that’s where a professional BigCommerce website designer can make all the difference.

Let’s look at the many ways a skilled designer for BigCommerce can turn those visits into purchases.

Streamlined User Experience (UX) for Higher Conversions

Your website serves as the online version of a brick-and-mortar store. If a physical store were hard to navigate or had unclear signage, customers might leave without buying. The same is true for an e-commerce site, which is why a clear, intuitive user experience that guides visitors smoothly through the site is so important.

An experienced BigCommerce website designer will be able to craft well-organized menus, clean page layouts, and simple navigation so your visitors can find exactly what they need quickly. This will keep your browsers engaged and reduce bounce rates. When customers don’t have to struggle to find what they’re looking for, they’re much more likely to complete a purchase.

Example: Let’s say you are a florist shop. To make navigation easier, your designer will create easy-to-use filters for product categories like sunflowers, roses, and lilies, as well as sub-filters for colors. Your customers will easily find the blooms they need in the shade they want in a snap.

Optimized Product Pages that Persuade and Convert

Product pages are where most buying decisions happen. A skilled BigCommerce website designer knows how to set up these pages for maximum impact by employing quality images, engaging descriptions, and well-placed calls-to-action. 

They’ll also ensure that product pages load quickly, are easy to scroll through and provide detailed information without overwhelming the customer.

Professional designers understand the psychology behind product pages and will make sure your pages answer the questions buyers ask: What does the product look like? How does it work? Why should I buy this? 

By presenting product details clearly and attractively, a BigCommerce website designer can create a shopping experience that’s enjoyable and effective.

Example: Suppose you sell high-quality camping gear. A designer can set up your product pages to include multiple photos of each product in action to highlight key features. They will also add clear “Add to Cart” buttons to usher your browsers to the buying stage.

Mobile-First Design for On-the-Go Shoppers

These days, many of your customers are shopping on their phones, which is why a focus on mobile-first design is highly important. A clunky mobile experience can quickly deter users and hurt your sales.

The designer will make sure to craft a site’s mobile version to be just as polished and effective as the desktop version. They will test your site on various devices so that it looks great and functions smoothly on smartphones, tablets, and more. 

When customers can browse, select, and buy products effortlessly from any device, they’re more likely to complete a purchase.

SEO-Ready Design that Drives Traffic

Design is also about visibility. A professional BigCommerce website designer understands the importance of building SEO (search engine optimization) into the design process so that it’s structured to perform well in search results. 

Designers do this by optimizing images, adding clean code, and setting up effective meta descriptions and tags—all of which make it easier for search engines to find your site.

This isn’t just tech talk—it’s directly related to sales. The more visible your site is, the more potential customers you can attract. And when visitors find your site quickly and easily, they’re one step closer to making a purchase.

Fast-Loading Pages for Improved User Satisfaction

Page load times can make or break an online shopping experience. Studies have shown that users are far more likely to leave a site if pages take longer than a couple of seconds to load. A BigCommerce website designer will optimize your site’s speed by compressing images, minimizing code, and using efficient web practices.

Fast-loading pages are critical for keeping visitors on your site, and they also improve your Google ranking—another boost for your site’s visibility. When shoppers don’t have to wait around for pages to load, they’re more likely to stay engaged and follow through with purchases.

Hiring a BigCommerce Website Designer Can Be Your Sales Game-Changer

Your website is a high-performing sales tool customized to your brand, and a skilled professional knows to utilize it to its maximum potential.

So, if you’re ready to see real improvements in your online sales, consider working with a professional BigCommerce website designer. With their help, you’ll have a website that not only looks great but truly drives your business forward.

Let Epic Build You a BigCommerce Site that Sells

Epic’s BigCommerce website designers know what it takes to turn a site visitor into a customer. From custom designs to optimized themes, we’ll make sure your store looks sharp, performs flawlessly, and keeps customers coming back.

Get in touch with us to start building a BigCommerce site that drives up your profits!