Integrating BOPIS into Your BigCommerce Strategy: A Comprehensive Overview

woman handing shopping bag to customer who used BigCommerce BOPIS

Written by Noreen

August 2, 2024

Integrating BigCommerce BOPIS (Buy Online Pick Up In Store) into your eCommerce store offers more than just another fulfillment option—it changes how customers interact with your brand. Giving your shoppers the option to pick up their online purchases in-store provides them the instant gratification they crave while driving more traffic to your physical locations. 

In this way, you cut down on shipping costs while opening the door for additional in-store purchases when customers come to pick up their orders.

For BigCommerce merchants, this can be a competitive advantage. In an era where online shoppers are flooded with options, offering a BOPIS option can set your store apart by combining the convenience of shopping online with the immediacy of brick-and-mortar retail.

How to Integrate BOPIS into Your BigCommerce Store

1. Choose the right BigCommerce BOPIS solution.

First, you need to select a BOPIS solution that integrates seamlessly with your BigCommerce platform. Epic’s eLocal is your best option for this. Our local delivery solution is designed to work perfectly with BigCommerce. The setup is smooth and easy and does not need extensive development work.

2. Set up store locations and inventory management.

With BigCommerce BOPIS, accurate inventory management is vital. You need to ensure that customers can only select the BOPIS option if the item is available at their chosen location. 

eLocal offers advanced inventory tracking that syncs with your BigCommerce store, so you’ll always have a real-time view of what’s available where.

3. Configure shipping and pickup options.

In your BigCommerce settings, you’ll need to configure the BOPIS option under your shipping methods. Epic’s eLocal makes this process straightforward by allowing you to easily add BOPIS as an option at checkout. 

Once set up, customers can choose their preferred store location for pickup during the checkout process.

eLocal also offers rush delivery options for those who need their orders faster, as well as custom time pickups that allow customers to select a specific pickup time that fits their schedule. These features provide greater flexibility and convenience, making your store a preferred choice for time-sensitive and customer-focused service.

4. Optimize communication and notifications.

Keep your customers informed for a successful BigCommerce BOPIS experience. With eLocal, you can automate notifications to let customers know when their order is ready for pickup. This includes email and SMS alerts. The chances of missed pickups are reduced and overall customer satisfaction is enhanced.

Make Your Customers Happy and Loyal with eLocal

Epic’s eLocal isn’t just about integrating BOPIS—it’s about optimizing the entire customer experience. From the moment they select BOPIS at checkout, eLocal ensures that the process is smooth and user-friendly. 

Real-time inventory updates, easy-to-configure pickup locations, and automated notifications all contribute to a seamless experience that keeps customers coming back.

Additionally, eLocal offers insights and analytics that help you understand how BOPIS is impacting your sales. You can track which locations are most popular for pickups, see how BOPIS affects overall sales, and adjust your strategy accordingly.

Future-proofing your shop with BigCommerce BOPIS

As customer expectations evolve, BOPIS will continue to be a vital part of the eCommerce landscape. Integrating Epic’s eLocal means you are meeting current demands AND preparing your BigCommerce store for the future. 

BOPIS is a sustainable strategy that can drive growth and keep your business ahead of the curve.

Make your BOPIS app work for you. Get in touch with us today to learn how Epic and eLocal can help you seamlessly integrate BOPIS into your BigCommerce store.

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