Did you know that there are currently more than 30.7 million e-commerce sites in the world? And more are being built every day. While there are thousands of different fields these sites cater to, it’s also a fact that you are not alone in your industry.
Enter the BigCommerce designer: the professional who makes sure your e-commerce site is not relegated to the back of the crowd. An experienced and skilled one will make sure your website’s design attracts visitors and turns them from browsers to purchasers.
But what exactly are their roles in your e-commerce success? Let’s go over each one.
Role 1: Crafting a Memorable First Impression
When it comes to websites, you have mere seconds to grab a visitor’s attention. A BigCommerce designer understands this urgency. They strategically design every aspect of your site to reflect your brand’s personality and values and, of course, make it interesting enough to capture your market’s notice and encourage them to explore further.
Role 2: Tailoring the Shopping Experience to Your Audience
Not all customers are the same, and a generic approach rarely works in e-commerce. A BigCommerce designer researches your target audience—their preferences, behaviors, and needs.
The insights gleaned from their research and interview with you allow them to customize the user interface and experience to resonate with your customers. This could mean simplifying navigation for ease of use or highlighting specific products that sell really well with your market.
Role 3: Maximizing the Power of BigCommerce Features
BigCommerce offers a robust platform with a plethora of features, but utilizing them effectively requires expertise. A BigCommerce designer knows how to customize themes, integrate apps, and utilize built-in tools to enhance your site’s functionality.
They make sure you’re making the most of what BigCommerce has to offer.
Role 4: Optimizing for Speed and Performance
A beautifully designed site loses its charm if it takes too long to load. People don’t like to wait, which is why performance optimization is a critical aspect of a BigCommerce designer’s role. They employ best practices like image compression, efficient coding, and server optimization to ensure that your site runs smoothly.
Optimization improves the user experience and significantly impacts your search engine rankings for the better.
Role 5: Enhancing Visibility Through SEO-Friendly Design
Speaking of search rankings, visibility is a driving force in getting organic traffic to your store. A BigCommerce designer incorporates SEO principles right from the design phase.
They structure your site logically, use clean URLs, and ensure your content is accessible to search engines to lay a strong foundation for your ongoing SEO efforts.
Role 6: Building Trust with Professional Design
Trust is a currency in the online world. A professionally designed website signals to visitors that your business is legitimate and credible. Consistent branding, high-quality images, and clear messaging contribute to building this trust.
A BigCommerce designer pays painstaking attention to these elements because these can significantly influence a customer’s decision to make a purchase.
Role 7: Adapting to Changing Trends and Technologies
The digital landscape is always changing, with new design trends and technological advancements emerging regularly. A BigCommerce designer stays abreast of these changes to keep your site modern and competitive. They can advise you regarding implementing new features or redesigning aspects of your site to keep it fresh and engaging for returning visitors.
Role 8: Streamlining the Path to Purchase
The ultimate goal of your e-commerce site is to convert visitors into customers. A BigCommerce designer maps out the customer journey and identifies and eliminates friction points that could hinder conversions.
From simplifying the navigation menu to optimizing the checkout process, they make it as easy as possible for customers to complete their purchases.
Role 9: Utilizing Data for Continuous Improvement
Data is a powerful tool when it comes to refining your e-commerce strategy. BigCommerce designers often collaborate with analytics experts to interpret user data and identify areas for improvement.
When they understand how customers interact with your site, they can make informed decisions on design tweaks that enhance user engagement and boost sales.
Role 10: Collaborative Creation
Perhaps one of the most significant roles a BigCommerce designer plays is that of a collaborator. They don’t impose a design on you; instead, they work with you to bring your vision to life. Your deep understanding of your business, combined with their technical skills and creative insight, results in a website that is uniquely yours.
Hiring a BigCommecer Designer Is Investing in Success
Hiring a BigCommerce designer is an investment in your business’s future. You’re creating a platform that drives growth, builds customer loyalty, and stands out in a crowded market. The return on this investment is seen in increased traffic, higher conversion rates, and, ultimately, greater revenue.
Join forces with experts who care
Your e-commerce success story is waiting to be written. Partner with professionals who specialize in BigCommerce design and development to position your business to thrive.
Epic is a digital marketing agency with over 16 years of experience in leading digital innovations for eCommerce businesses. We offer customized designs, tailored functionalities, and ongoing support so you can focus on what you do best—running your business—while we handle the technicalities of making your online store shine.Schedule your free consultation with us today!
