Making your mark in a crowded marketplace may be a little daunting. Or, well, a whole lot daunting, especially when you have just started to sell online, and your competition has been there for years. But it can be done.
The first thing to do is make sure your online presence stands out. And that starts with impeccable Bigcommerce website design. You can fill your site with amazing products and all the informative content you can, but it won’t be very welcoming to visitors if it’s not built for function and visual appeal.
This ultimate guide will escort you through the BigCommerce website design trends that can help redefine your eCommerce site to make it more functional while attractive to visitors and help you go toe-to-toe with the competition.
BigCommerce Website Design Tactics to Employ
When creating your website or refreshing it, make sure you’ve got these points covered:
Design for user experience
The emphasis on creating a seamless user experience (UX) has never been more pronounced. BigCommerce website design now prioritizes intuitive navigation and fast loading times to ensure customers can find what they need without hassle.
Incorporating features like predictive search, simplified checkout processes, and mobile optimization are no longer options but are musts. The goal is to let your customer get from product browsing to purchasing as fast as possible. The longer it takes them to check out, the more likely they will abandon their cart.
Utilize AI and personalization
Using AI to craft personalized shopping journeys is quickly becoming a must-have for BigCommerce stores. These advanced technologies are at the forefront of offering shoppers content that speaks directly to their interests and interactive experiences that make shopping feel more engaging.
For example, based on their past interactions, you can use AI to tailor the content each visitor sees on the website, including blog posts, banners, and promotional videos.
You can also provide product recommendations based on what your shoppers like. If a visitor has been exploring running shoes, the homepage could feature content related to sports apparel or fitness tips the next time they visit to create a more relevant experience.
This approach doesn’t just ramp up customer interest—it also plays a significant role in improving conversion rates.
Use bold and authentic visuals
Gone are the days of stock images and generic content. BigCommerce website design is all about bold and authentic visuals. This means high-quality, original photographs, engaging videos, and interactive elements that compellingly tell your brand’s story.
The trick is to use material that will make your potential customers look and want to see more.
Integrate voice commerce
With the rise of smart speakers and voice assistants, voice commerce is becoming increasingly important.
Integrating voice search functionality into your BigCommerce website design can provide a more accessible and convenient shopping experience for customers, especially for people with disabilities who may have a more challenging time typing what they need.
Make it accessible and inclusive
Ensuring your website is accessible to everyone, including those with disabilities, is legally required. This includes implementing features like keyboard navigation, screen reader compatibility, and adaptable font sizes.
BigCommerce website designs that prioritize accessibility and inclusivity broaden your customer base and reflect a commitment to equality.
Future Proof Your Store with BigCommerce Website Design Mastery
Adopting the latest design trends is vital in enhancing the appeal and functionality of your online store. The aim of your BigCommerce website design is to craft an engaging, easy-to-navigate, and visually striking platform that genuinely connects with your target audience.
As we plan for the future, it’s essential to weave these advanced design concepts into your BigCommerce site. This shift is less about the look and more about cultivating an all-encompassing shopping experience that addresses the growing expectations of today’s consumers.
Worried Your BigCommerce Store Isn’t Cutting It? Team Up with Epic
The world of eCommerce is continually shifting, bringing new design trends to the forefront. For BigCommerce businesses, keeping pace with these changes is not just important—it’s essential for standing out and engaging your audience effectively.
Concentrating on an intuitive, accessible, and customized shopping journey allows your online store to draw in visitors and keep them coming back.
Reach out to Epic, your full-scale digital marketing ally specializing in BigCommerce. We’re going to redesign your site to give it a competitive edge. Let’s make your store the benchmark for excellence in your industry!
