Who doesn’t want to skip long waits and delivery fees? With BigCommerce BOPIS (Buy Online Pick Up In Store) options, it’s easier than ever for retailers to put this convenience front and center for their shoppers.
Tools like eLocal can add even more flexibility and accuracy behind the scenes. Instead of feeling like just another feature, BOPIS can become a natural extension of the shopping experience, making both customers and retailers feel more connected and confident.
In this post, we’ll look at the top benefits that BigCommerce brings to the BOPIS table, and we’ll explore how these benefits add up to a more satisfying path to purchase.
Clear and Convenient Customer Experience
Making BOPIS feel natural starts with presenting local pickup options in a way that shoppers can spot right away. BigCommerce’s setup allows retailers to place these choices front and center at checkout to remove any guesswork on the customer’s part.
When customers know exactly where to click and what to expect, they can move through the process without hitting roadblocks. This clarity reduces confusion and makes it less likely they’ll leave their cart behind just because they’re unsure about the next step.
Beyond a simple link or checkbox, a well-planned BOPIS flow can include practical details that boost the shopper’s confidence. For example, clear messaging can confirm that items are in stock and ready, along with pickup instructions that list store hours or special directions.
Instead of leaving buyers to figure it out alone, the store guides them along. This kind of support builds trust and encourages customers to follow through with their purchase, knowing they’ll soon pick up their order without worrying about delivery delays or extra fees.
Real-Time and Reliable Inventory Management
Accurate inventory tracking might not sound exciting, but it plays a huge role in making BOPIS work. Shoppers who place orders for pickup count on real-time stock information. Nobody wants to arrive at the store and find out their chosen item isn’t actually available.
Keeping product counts correct at all times helps maintain trust and keeps customers feeling confident about their decision to shop locally. Epic’s eLocal does this efficiently by linking directly with a retailer’s product data to constantly update availability.
When customers see something listed as in stock, it truly is there waiting for them. This consistency leads to fewer surprises, smoother pickups, and more reasons for shoppers to return in the future. When inventory management runs like clockwork, everyone benefits.
Flexible Pickup Options That Fit Local Lifestyles
BigCommerce lets retailers fine-tune pickup hours, add location-specific instructions, and display them clearly at checkout. This approach allows stores to shape their pickup strategy around when their customers actually shop. Instead of forcing people to fit their schedules into limited pickup times, everything can be adjusted to meet local needs.
An integrated solution like eLocal can help refine this approach further—one that supports real-time updates. With it, retailers can quickly change pickup windows, store hours, and instructions when needed.
The flexibility the app affords makes it easy to adapt on the fly—if a store owner wants to open a bit earlier during a holiday weekend or set a specific pickup window for popular items, the adjustments are just a few clicks away. In short, a well-structured BOPIS process matches itself with the everyday lives of customers, making the entire experience feel both convenient and personal.
Streamlined Behind-the-Scenes Operations
When all the moving parts of a BOPIS system work together smoothly, it shows up in day-to-day operations. An integrated app that connects a store’s backend with its online platform helps keep orders organized and easy to manage. Staff can review incoming pickup requests, confirm stock availability, and prepare orders without juggling multiple systems or scrambling for details.
Efficiency has a direct impact on accuracy. With everything in one place, the chance of mixing up orders or overlooking special instructions is lower. As a result, team members spend less time double-checking and more time focusing on getting items ready quickly.
When order processing feels more like a straightforward routine than a complicated puzzle, the entire pickup process flows better, setting the stage for happier customers and repeat business.
Building Trust and Loyalty Through In-Person Pickups
Picking up an order in person can feel more personal than waiting for a package on the doorstep. Shoppers who walk into the store get a hands-on experience, reinforcing that they’re not just another online order number. They see the faces behind the brand and remember the friendly atmosphere, both of which help build trust and strengthen long-term loyalty.
The BigCommerce BOPIS option makes it easier for retailers to highlight items that are ready and waiting for pickup. By clearly marking orders as available, the platform removes uncertainty and reinforces reliability.
With eLocal keeping all these details current, local customers feel valued and more likely to return. This personal touch—seeing a familiar store layout, chatting with staff, and collecting an order without delay—creates a connection that online-only shopping can’t match.
Measuring Success and Making Improvements Over Time
A key part of making BOPIS a long-term success is knowing what’s actually working. BigCommerce provides reporting tools that show which products are popular for pickup, what times customers prefer, and how quickly orders get claimed. Instead of guessing, store owners can rely on data to make informed decisions.
When these insights are combined with the detailed order data from a solution like eLocal, retailers gain an even clearer picture of their operations. They can spot trends, identify slowdowns, and figure out ways to streamline the experience further. Maybe the data shows that certain items should be front and center or that pickup hours could be expanded during holidays.
Regularly reviewing the numbers and making small, targeted tweaks helps stores improve their BOPIS process so it always meets shoppers’ expectations.
Conclusion
Bringing BOPIS into your business doesn’t have to be complicated. With BigCommerce at the core, retailers can present local pickup options clearly, keep inventory counts accurate, and set flexible pickup times that fit their community’s needs. The result is a more seamless and personal shopping experience, one that customers appreciate and want to return to again and again.
By using tools like eLocal to support these efforts, retailers can keep everything running smoothly behind the scenes, serving their local audience with confidence and care.
Looking to Improve Your BigCommerce BOPIS Experience?
If you’re aiming to make your BigCommerce BOPIS setup more dependable and shopper-friendly, consider solutions that connect all the dots. When each part of the pickup process is in sync, customers notice the difference and keep coming back for more.
Epic is a full-service digital marketing agency that specializes in building BigCommerce websites from scratch or with templated themes. We also develop BigCommerce apps that integrate seamlessly with BigCommerce websites and enhance the functionality of online stores.
Contact us today to learn how we can help you take the next step!
