Ever dreamt of your online store becoming a bustling hub for online shoppers? Imagine customers quickly finding your unique products on search engines, bypassing the ever-growing online competition. This dream can become a reality with a well-crafted BigCommerce SEO strategy.
But wait, what exactly is SEO? SEO stands for Search Engine Optimization. In simpler terms, it’s the art and science of making your BigCommerce store more visible in search engine results. Think of it like putting up a giant neon sign pointing potential customers directly to your store, all within the vast online landscape.
So, why should you care about BigCommerce SEO? Haven’t you already built a beautiful online store with stunning product listings?
While a visually appealing store is crucial, consider this: most online shoppers discover products through search engines. Without a robust BigCommerce SEO strategy, your hidden gem of a store could be lost in the digital abyss, missing out on valuable customers.
Here, where plenty of local (and national) businesses thrive, a solid online presence is key. By optimizing your BigCommerce store for local searches, you’ll attract customers specifically seeking products offered nearby.
Here are some actionable strategies to elevate your BigCommerce SEO and unlock your store’s full potential:
Keyword Magic: The Cornerstone of BigCommerce SEO
Keywords are the search terms people use to find products like yours. Think of them as little guideposts directing customers towards your online store. Here’s how to unlock the power of keywords for BigCommerce SEO:
- Research: Utilize free or paid keyword research tools to identify relevant keywords with high search volume and low competition. These are the sweet spots — terms that people are actively searching for but with less online competition driving up the ranking difficulty.
- Target local keywords: As a business, incorporating location-specific keywords can significantly increases your chances of being discovered by local searchers. For example, if you are located in Ashland, add keywords like “Ashland [product category]” or “[product] near Ashland”
- Sprinkle keywords everywhere, strategically: Don’t just stuff keywords into your product descriptions and titles (search engines frown upon that!). Instead, weave them in naturally throughout your website content, ensuring readability and user experience remain a top priority.
Content is King (and Queen) in BigCommerce SEO
High-quality content positions your store not just as a sales platform but as a valuable resource for your target audience. Here are some content creation powerhouses for BigCommerce SEO:
- Blog: Establish yourself as a local expert by writing informative blog posts addressing customer pain points and product-related topics. Optimize these posts with your target keywords, incorporating location-specific details wherever possible.
- Product descriptions: Ditch generic descriptions! Create engaging product descriptions that highlight features and benefits and answer potential customer questions — all while incorporating relevant keywords naturally.
Beyond Keywords and Content: Additional BigCommerce SEO Strategies
While content and keywords are crucial, a well-rounded BigCommerce SEO strategy requires a multi-pronged approach:
- Technical SEO: Ensure your website is mobile-friendly, has a fast loading speed, and boasts clean and well-structured code.
- Backlinks: Secure backlinks, or links from other credible websites, pointing back to your store. These act as virtual votes of confidence, boosting your search engine ranking.
- Local SEO (if applicable): Claim your Google My Business listing and optimize it with relevant location information. Encourage satisfied customers to leave positive reviews, further solidifying your local presence.
The Road to Success is a Journey, Not a Destination
Implementing the strategies outlined above will set you on the right track to boosting your online visibility and attracting more customers. SEO is a continuous process. Stay informed about the latest SEO trends and consistently refine your approach. Soon enough, your BigCommerce store will be a beacon in the online world, attracting eager shoppers and propelling your business to new heights.
Conquer Your BigCommerce SEO Challenges: Partner with Epic
Ready to watch your BigCommerce store climb the search engine ladder and attract new customers? Don’t get lost in the maze of SEO — partner with Epic, your complete BigCommerce marketing solution!
We’re a full-service digital marketing agency, and we specialize in BigCommerce. Our team of SEO experts is here to help you:
- Master BigCommerce SEO: We’ll conduct in-depth keyword research, optimize your product descriptions and content, and ensure your store’s technical foundation is search-engine friendly.
- Dominate local searches: We’ll tailor your BigCommerce SEO to attract customers specifically searching for businesses like yours.
- Craft content that converts: Our content wizards will create engaging blog posts and product descriptions that inform, educate, and drive sales.
- Go beyond SEO: We offer a comprehensive suite of digital marketing services, from social media management to web development, to help your business flourish online.
Don’t settle for a hidden gem of a store. Schedule a consultation with Epic today! Let’s discuss your unique needs and create a customized BigCommerce SEO strategy that propels your store to the top of search results.
