Quality backlinks will be generated when a highly-regarded, reputable site is willing to post a blog, article, or web page with a hyperlink to your site. Backlinks follow a similar pattern to customer reviews or word-of-mouth recommendation. When you know someone is an authority and is trustworthy, how much more likely are you to trust their recommendation? Similarly, a backlink from Forbes or Time Magazine is going to hold much more weight than 20 backlinks to sites or blogs that nobody has ever heard of. 

People are only going to link back to your site if the information found there is relevant and valuable. Your ideal audience may be small, even a niche audience but if you’re writing great content that has value, you’re always going to be able to find visitors. Make sure your subjects are clearly defined, you’re offering good resources to your site visitors, and you put some time and energy into your design. In the digital age, presentation is everything, so make sure your site can make an impact on the people who visit and read your content.

If you have other websites that you have an existing relationship with, this can be a great way to get a few free backlinks. Backlinks from your partners can even be as easy as being featured on a “providers” or “partners” page, they don’t necessarily have to write long-form blog content featuring your website. Any hyperlink that appears on their page counts as a valuable backlink and can make a big difference to your rankings.
If you do have a partner who also has a blog on their website, it’s always incredibly useful to ask them to write guest posts for your website. If you have a guest write a post for your blog, and they use their own website to advertise about their guest post, those are credible backlinks. But this method works both ways! Writing guest articles for other websites can help get your great content in front of a whole new audience of viewers, and can generate fresh interest in your content and backlinks at the same time. Never be afraid to use guest blogging as a way to leverage your online relationships and expand your audience.

“Influencers” are fairly new to the marketing scene, but their arrival has changed the face of digital marketing as we know it. Since ads are so pervasive, people have started to tune them out, and can even be annoyed by them. But influencers are people with a large audience, who have spent time curating and building relationship and trust with that audience. By connecting with a popular influencer, you can not only garner backlinks that will generate lots of views and high click-through rate, but it can also help build the trust and authority of your own site.  By connecting with an influencer who is willing to promote your brand, you’ve successfully managed to quickly expand your audience, potentially grown your social following, and opened up access to many more potential leads. Try reaching out to someone who is an influencer in your field. Many times influencers are willing to provide a platform if you’re willing to provide the content. Once again, this building link method method can be a mutually beneficial relationship for you and the influencer.