Running an online store on BigCommerce comes with plenty of opportunities—but to truly maximize those opportunities, you need to be visible to your audience. That is where effective BigCommerce SEO makes all the difference.
Without a strong SEO strategy, even the most beautifully designed store can get lost in the vast sea of online competition. Today, we are going to talk about why you need professional SEO services for your BigCommerce store and how they can take your business to the next level.
What Professional SEO Does for Your BigCommerce Store
SEO (Search Engine Optimization) is a process that helps your website rank higher on search engines like Google. If your potential customers can’t find your store when they search for products, they can’t buy from you. With BigCommerce SEO services, experts will optimize your site so it appears in front of the right audience.
Higher search rankings
SEO professionals understand how search algorithms work and will optimize your BigCommerce store for the most relevant keywords, metadata, and content. This means your store is more likely to show up when potential customers search for products you sell.
Better user experience
Professional SEO is not about stuffing your website with keywords. SEO is ensuring your site is fast, easy to navigate, and mobile-friendly—significant factors that search engines use to determine ranking.
These improvements raise your visibility and keep customers on your site longer, which increases your chance of making a sale.
On-page and off-page SEO
SEO isn’t limited to what’s on your website. On-page SEO includes optimizing product descriptions, images, and content on your BigCommerce site.
Off-page SEO involves creating backlinks and generating traffic from external sites. Professionals balance both strategies to maintain your store’s strong digital presence across multiple platforms.
BigCommerce SEO Services: Investing in Long-Term Success
We went over what SEO is about and what it involves. Now, let’s talk about the benefits for you and your business.
1. High, organic website traffic
When you invest in BigCommerce SEO, you’re building a long-term strategy that drives organic traffic to your store. Paid ads bring instant results, but they stop the moment you stop paying.
SEO, on the other hand, continues to drive visitors to your store as long as you maintain a strong SEO foundation. Professional SEO services focus on high-quality content, optimizing product pages, and using the right keywords so that your BigCommerce store gets noticed naturally by search engines.
2. Higher conversion rates
It’s not about getting people to your site—it’s about getting the right people to your site. SEO professionals conduct in-depth research to find the best keywords for your products.
The logic behind keywords is to attract customers who are more likely to be looking for exactly what you offer, which naturally leads to higher conversion rates.
With BigCommerce SEO, you’re attracting the right traffic.
3. SEO audits and continuous improvement
Search engines are constantly changing, and so should your SEO strategy. SEO experts keep your BigCommerce store ahead of the curve by regularly auditing your site and tweaking your SEO strategies based on the results of the audit.
Your SEO efforts won’t go stale, and your store will continue to rank well as algorithms evolve.
Why DIY SEO Doesn’t Cut It
It can be tempting to try handling SEO on your own, especially with so many online guides and tools available. However, SEO is complex, and doing it wrong can hurt your store’s ranking rather than help it.
Trusting professionals is the smarter choice because:
1. SEO is time-consuming
Proper SEO takes time. From researching keywords to analyzing performance, optimizing every product page can quickly eat up hours you could spend growing other areas of your business.
2. SEO requires technical expertise
SEO requires more than a basic understanding of keywords. Professionals know how to handle technical aspects like fixing site errors, setting up proper redirects, and optimizing your BigCommerce store’s structure to meet the latest search engine guidelines.
SEO is complex and cannot be learned within a short amount of time.
3. SEO is results-driven
SEO professionals focus on results. They track metrics like traffic, bounce rates, and conversion rates to continuously fine-tune your strategy for maximum success. This data-driven approach helps ensure that your investment in BigCommerce SEO translates into real business growth.
Professional BigCommerce SEO Is a Smart Investment for Your Store
BigCommerce SEO is an investment in your store’s long-term success. It keeps your store visible, competitive, and positioned to attract more traffic and conversions. When your store ranks higher in search results, your chances of making sales increase, which gives your business the boost it needs to thrive in a competitive market.
Epic specializes in optimizing BigCommerce stores to meet their full potential. Our team of SEO experts knows exactly what it takes to get your store noticed by search engines and customers alike.
Reach out to learn more about how our BigCommerce SEO services can bring in the sales your business needs.
